Understand the model behind FanTrendTracker, how to interpret the results, and how we address data security.
We measure 11 distinct emotions — an extension of Plutchik's classic emotion wheel that adds love, optimism and pessimism to the original eight. Real fan reactions are rarely a single feeling: a comment can be joyful, surprised and a little anxious all at once, and our model picks up every layer.
Every comment is enriched once and then re-interrogated through every lens below. Same canonical labels — different cuts, depending on the question on the table.
A multilingual baseline, sport-specific re-training, and an evaluation methodology designed to catch the failure modes a generalist model wouldn't — so the headline numbers we cite hold up under scrutiny.
Every other vendor in this space ships your fan data to a third-party API for inference. We don't. The whole pipeline — from ingestion through theme labelling — runs on hardware you control.
Every capability is designed to answer a specific question a sports organisation, broadcaster, or brand actually needs answered.